10 Reasons Why Branding Is Important to Your Company – Importance of Branding

Branding serves as the bridge between companies and customers, shaping our perceptions of the products we use. Whether you’re a small startup or a large corporation, branding is essential. Here are ten compelling reasons why branding holds immense significance for your company’s success.

Before you can win over any visitor or potential customer, you must make a great first impression as a company. Your story about WHY and HOW your company came into existence is one of the most important things you can communicate to your audience.

If your visitors like you as a company, they are more likely to purchase services from you. So, your company’s story is crucial to be communicated in the right way and in the most beautiful manner possible.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over anotherarge international travel agency itself.

 – Seth Godin

10 Reasons Why Branding Is Important to Your Company

1. United

Branding links your name, logo, online presence, and product/services and appeals to the masses. Make marketing skills consistent and the content the same across all channels. This brings a united and clear message to customers, future partnerships, and their competitors. 

2. Asset

A brand is an asset. What you present to the public is a huge chunk of your business. The worth is just as much as revenue and sales. A lot is at stake; finances, creativity, and time are on the line. Branding will make the difference between revenue/sales and debt/liquidation. 

3. Sales

Speaking of sales, branding will create sales and revenue for your business. You will make money based on how the branding marketing strategies work out. Customers will be tempted to test you out, and your results will determine if you make more sales.

4. Deliverance

Branding is a proclamation. You hereby state that you will deliver on your promises and claims the company makes. Everything the company stands for should be spread throughout the organization too. Otherwise, the company will be disconnected and customers will be confused and grow distant. If you are not willing to make promises you can’t keep, don’t state it on your brand.

5. Perception

Branding gives companies a chance to let customers see the business for who we really are.  This is the chance, to be honest and open about what this company represents. The look, feel and message conveyed will separate you from the pack. 

6. Preference

People are more attached to companies with a brand than companies that doesn’t.  Brands create a bond filled with good memories and good times, and customers will never forget it. That connection can’t be strategized; it just happens.

7. Loyalty

Good branding will create customer loyalty. Loyal customers will continue to support you in good and bad times. They will spread a positive message to people they know. Their influence will introduce new people to your company.

8. Trust

As customers get to know your business they will begin to trust you.In order to build trust you must give customers a reason to test you out. The branding must be spot on as the first customers will determine how many more (or less) you will receive. Exceptional customer service, experience with the product/services, and positive online communication on social networks will keep them coming back for more.

9. Extension

Branding can reach so many people in so many outlets. It reaches people offline, online, mobile, and in niche markets. It reaches the many products and services you currently sell and plan to sell in the future.

10. Protection

Branding protects you from competitors who want your success. Without it they will have no problem making copycats of what made you popular and claim it for themselves. They can carry the same or similar products but they won’t be able to take your style and originality away.

 

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